The Bloodhound Project BELSTAFF


Belstaff, the modern British heritage brand is a proud partner of the BLOODHOUND Project to break the World Land Speed Record. 

Belstaff has a 93year history with man and machine with previous connections to land speed racing. On September 25, 1924, Malcolm Campbell set a world land speed record of 146.16 mph (235.22 km/h) at Pendine Sands, Wales, in a 350HP Subeam car, ‘Blue Bird’. The Belstaff brand was born the same year and Campbell became a devotee, selecting Belstaff motorcycle jackets known for their functionally and performance. 2016 also saw Belstaff partner with Triumph Motorcycles on the motorcycle Land Speed Record, working with speed record holder Guy Martin on the legendary salt flats of Bonneville.

As the official eyewear sponsor, Belstaff has worked with the BLOODHOUND team and Andy Green to launch a unique pair of sunglasses, designed for use in the African desert during the record attempts. Produced with eyewear licence partner IMATTA and uniquely developed with a double mould injection process, giving the frame their signature BLOODHOUND blue and orange hues. The frame has been constructed using EMS TR90 polyamide making the glasses extremely lightweight and durable.  The lenses have been cut from next generation technology providing superior visual acuity and impact resistance. All aspects of working in the harsh conditions of the desert were taken into consideration during the design and construction. 

The Belstaff X Bloodhound Glasses will be available to purchase from February, in Belstaff stores, online and at selected retailers.

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